Q & A: A Problem with Pronunciation
Concierge.com's Insider Guide:
How to pronounce a guidebook guru's name
What's the correct way to pronounce Zagat,
the name of the guidebook series? Is it ZAG-at or za-GAT? I hear people say it both ways and never know if I'm pronouncing it right.
Here's the answer, straight from the horse's mouth: "It's pronounced za-GAT, as in the cat in the hat and that's that," says Tim Zagat, who, with his wife, Nina, founded the guidebook empire 26 years ago. The family name is common in Russia, according to Zagat, but his grandfather altered it from its usual spelling (which begins with an S) when he immigrated to the United States. Zagat adds that he himself even had his pronunciation "corrected" once by an opinionated customer who had called to place an order.Please send your written questions to Q&A, Condé Nast Traveler, 4 Times Square, New York, New York 10036. We also accept faxes (212-286-2190) and e-mail (firstname.lastname@example.org). Inquiries can be answered only in the column, not by mail or phone. All submissions become the property of Condé Nast Traveler and will not be returned; submissions may be edited and may be published or otherwise used in any medium.
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