Airline Fee Frenzy: Where Will It End?

No one told him about the
baggage surcharge.
Photo: AP
Recently, I was on a radio talk show when someone asked me point blank: How high would fares have to go before people would stop traveling? It's an excellent question and one that most airlines spend large amounts of money trying to answer . . . before the customer does it for them by walking away. Airlines have always had problems trying to price products in relation to costs; they don't like the term fare increase because it's bad for business, so they use something like surcharge.
The last week has seen a wave of these fare hikes--er, fees. The latest fad is the charge for checking a second bag, which will cost you around $50 roundtrip. American has just joined its major-league brethren in adopting the levy; starting May 12 it will cost you $25 a second bag per flight, and $100 per third or fourth bag. But at least you have a choice about that--you can try to pack light--and some travelers, like VIP frequent fliers and those traveling overseas, are exempt. The tactic isn't limited to network airlines; JetBlue is now charging $20 for that second bag.

























