Have you ever looked at the back of one of your everyday grooming products? And if you have, can you pronounce half the chemicals on there? I can't, and reading the labels of my shampoo and conditioner had never seemed important until Intelligent Nutrients brought my attention to a simple yet shocking fact: Everything you put on your body or spray around yourself gets absorbed, ingested, or inhaled. It's almost as if you're taking a bite of your lipstick. Ew, right? That's why this new line is so great. All the ingredients are certified organic, non-toxic, and plant-based. So when I apply, re-apply, and re-apply again my lip balm, I feel good about what I'm putting on my lips.

What I don't like? The hair products all have a sweet, tangy smell, that somewhat resembles what an organic Lysol would smell like. It left my face scrunched up, and my head aching. Another con? They're pricey. But of course; they're organic. Fortunately, the company has years of scientific testing and tinkering behind it, and the goodies don't contain dangerous, difficult-to-recognize ingredients.

PS. Intelligent Nutrients also makes two killer snacks: Wunderbar (a snack bar made from 100% organic ingredients with antioxidants) and Innercalm organic chocolate. So if you're still skeptical about the beauty line, start with something sweet.