Pure Yoga

AP Photo
by Mollie Chen
I didn't get into yoga until I moved to New York but now, three years after writing my first astronomically large rent check, I know my downward dogs and my chaturangas and can chant om with a straight face. I'm convinced that over-stressed urbanites need yoga, lest they snap.
There is no shortage of studios in Manhattan but Pure Yoga, which opened last week, is the largest and glossiest yoga-only facility of them all. Founded in Hong Kong (an equally frenetic city), the company has seven studios in Asia, but this is their first foray into America. They've partnered with Equinox, known as much for its svelte, moneyed clientele as its top-notch gyms, and designed a sprawling 20,000-square foot facility on the lackluster stretch of East 86th Street. Marked by a verdant living wall (the first exterior one in the city), Pure Yoga is nicer than your average spa, with four oversized studios, two private practice rooms, and a comfy lounge area. Most studios are an in-and-out affair, but when I tried a class at Pure last week I found myself wishing I could hang out there all day--plus the sleek locker rooms are ten times nicer than my bathroom at home. There are 19 styles offered: everything from traditional Iyengar and Mysore to Pure Yoga originals like Zenyasa, a blend of Buddhist meditation and Vinyasa, and Pure Core, a targeted ab workout. Whats more, the brand has lured celeb yoga instructors away from other studios. Marco, who taught my class, counts Katie Couric among his devotees. Memberships are pricey (upwards of $130 a month) but that gets you unlimited access to all the classes--perfect if you want to try out different styles or just can't get enough.













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