90210: Brighter than ever.
Photo: cwtv.com

by Julia Bainbridge

To be honest, I'm not one for the whole teeth whitening thing. I'd rather look like a normal human being who drinks coffee and red wine than one of the cast members of Beverly Hills 90210. But alas, I've caved. GO SMiLE has made the process so easy I simply can't not try it. (And to be really honest, as I look in my hand mirror, I realize my penchant for Joe's espresso is beginning to take a bigger toll than I thought two sentences ago.)

GO SMiLE's new system--on shelves in January--contains 14 single-use ampoules to whiten teeth in seven days. The serum has a high concentration of whatever ingredient does the whitening, but it doesn't shock the teeth with the usual zingy-cold discomfort. And it's safe to use on crowns and veneers.

After the week is over, I can touch up with FlashLiTes, which are like teeth white-out pens the size of perfume samples. The on-the-go stain removers are cute and effective--and they fit in my carry-on. Maybe I'll step up a shade on my next plane to Beverly Hills.

P.S. I also love GO SMiLE's lip treatment--and trust me, I'm an expert on glosses, balms, and lipsticks. This stuff contains retinol for plumping, cocoa butter for moisturizing, and vanilla for licking off.