by Beata Loyfman

Actress and activist Ashley Judd, the spokesperson for Population Services International (PSI), has just announced that Crystal Cruises, Beam Global Wine & Spirits, and The Inn at Blackberry Farm will become the founding partners with the Condé Nast Traveler's Five & Alive Fund.

These companies have pledged to work toward increasing Five & Alive's programs throughout the world to benefit its youngest inhabitants.

After hearing of Ashley Judd's experiences in Rwanda and seeing her live demonstration of the amazing effects of PUR water-purifying sachets right on the World Savers stage, we were all inspired to contribute to this organization. To think that one tiny sachet of PUR can make enough safe drinking water (even out of the foulest river sludge) for a family of six is amazing. Try it for yourself here. And even more incredible: PUR costs mere pennies to produce. Not a dry eye was left in the room by the time Ashley took a sip.

Further reading:
* Read Judd's PSI travel journal to Rwanda and the Congo