Country Brand Index: Another Reason to Bicker
FutureBrand, a global brand consultancy, has just issued its fourth Country Brand Index. Just what is a Country Brand Index, you ask? "This year's Index includes rankings and trends as well as country brand analytics, travel motivations and insights into the challenges and opportunities within the world of travel, tourism and country branding."
What this really means is that around 2,700 global travelers ranked countries across 30 categories (authenticity, ease of travel, friendly locals, value for money); the rankings speak to the countries' reputations, perceptions, and experiences. Australia, Canada, and the United States boast the best all-around brands. To see the whole list, go to the Country Brand Index site. After reviewing the list, feel free to post your reactions here.