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March 11, 2009

L.A. and Online: Studio BeautyMix

GoGo Bag
The travel-friendly Go-Go bag.

by Mollie Chen

What Space NK is to British (and now, New York) beauty addicts, Studio at Fred Segal is to L.A. product fiends. Founder Robin Coe-Hutshing was in town last week (during a blizzard, no less) to share a few exciting announcements, starting with the shop's brand-new name, Studio BeautyMix. In the 25 years since she entered the business, Coe-Hutshing has become known as kind of a beauty oracle, with a knack for finding the best niche brands and for divining the trends light-years before anyone else. Dr. Hauschka, REN, Kiehl's--she found them all when they were just babies and got thousands of L.A.-ers hooked.

Lately, Coe-Hutshing has been hard at work on her own beauty products. Last month, she launched Burn Voyage, a line of destination-inspired candles--I'm in love with Pink Sunset, which smells like summer in Hawaii. She's also working on a body-softening collection (not moisturizers, mind you, but softeners; she promises they'll be the ultimate creams) and the new Memoire Liquide Reserve fragrance. My favorite Coe-Hutshing creation, though, is her "Go Go" bag, which she designed with a friend from Japan. The black travel-size cosmetics case can both expand to fit a passel of products and squish down to hold only the essentials. It comes with a foldable tote that can double as a laundry bag, and there are a million pockets for storing floss, nail clippers, razors, and anything else you might need. The case will be available in April, which, incidentally, is also when Studio BeautyMix will finally go live with its retail Web site.

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