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September 21, 2009

Ed Norton on "Skin-Thin" "Eco-Friendly" Marketing

World Savers

by Beata Santora

Ed Norton has just called on the travel industry to do a lot more to care for their impact on the environments where they do their business. Superficial skin-thin marketing is not enough anymore. Just calling something "green" or "eco-friendly" doesn't cut it.

>For example, the health of the cenotes around Cancún is going to be affected by the tourism industry. And there are many such examples of destinations that are being degraded by the industry that touts it as an asset.

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