The Local Benefit, Part 2
Can we create consistent metrics to measure sustainability and local involvement?
Tensie Whelan and Ed Norton say absolutely. Tensie discussed the newly-designed Global Sustainable Tourism Criteria established by the Rainforest Alliance and the U.N. which will be implemented on a systematic scale to create a clear-cut baseline for travel sustainability.
"An easy but not sexy way to create such a metric would be measuring how much waste a company generates. Just go to the landfill and see what's dumped in there," said Simon Cooper of the Ritz-Carlton Hotels, who is incidentally wearing a shirt made of plastic bottles which will be sold in Ritz-Carltons everywhere. "You can all touch it later on if you want," quipped Cooper.