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October 12, 2009

Tokyo Gets Opening Ceremony

Opening Ceremony Tokyo opened with a home section and a café, both new
components of the brand

Photo: Frame Noir

by Ondine Cohane

Have a penchant for fashion and want to travel to get your fix? Opening Ceremony, one of retail's most cutting edge shops and design groups, recently opened a 50,000 square foot flagship in Japan's capital that's already a fashion world darling. Helmed by Humberto Leon and Carol Lim--who have built their concept from a fledgling group of international designers (hence the name play on the Olympics) to one of the most fashion forward and successful undertakings in years--the store certainly seems to fly in the face of recent economic woes. The eight floor extravaganza showcases the duo's own designs alongside a devoted shop to Alexander Wang, a new line from Chloe Sevigny, Rodarte, Proenza Schouler and Acne jeans, among others. The launch party was similarly celeb studded--Mary-Kate and Ashley Olsen, Jason Schwartzman, Kirsten Dunst, and Sean Lennon (and mom Yoko Ono) were among the attendees. And Opening Ceremony isn't the only stateside shop to end up in Tokyo of late; LA's Kitson and a new Tom Ford outpost are also about to open their doors. Get your credit cards ready!

Further reading:
* Etiquette 101: Dress Codes (fanny packs not allowed)
* That Mango Will Blow Your Damn Mind: Adam Platt on Tokyo's fanatical foodies (CNT, September 2007)
* Word of Mouth: The buzz worldwide


the building itself is already an attraction!

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