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October 05, 2009

Surf's Up in the U.K. and the U.S.

Scarlet_Hotel_Cornwall
The "Relaxation Terrace" at Cornwall's new Scarlet hotel.
Photo courtesy of the Scarlet

by Ondine Cohane

One of the trends I've been seeing of late is hotels with a surf theme or barefoot-chic beachy vibe--properties like Montauk, Long Island's popular Surf Lodge and Bungalow on the Jersey Shore.

Now there are two more to keep on your radar. The Scarlet, in England's Cornwall region, just opened a few weeks back and is already making waves for its eco-sensibility and stylish vibe. The 37-room property overlooks the Atlantic Ocean and has an Ayurvedic spa on site. Cornwall has become one of Europe's hottest surf centers--the countryside is gorgeous, and the food is just great--and I have a feeling The Scarlet is going to make the area even more of a draw.

I just found out about a new spot opening October 15 in St. Pete Beach, Florida. The Postcard Inn on the Beach is the latest from restaurateur Stephen Hanson (behind the James Hotel in Chicago), and claims to be "laid-back, beachy, and carefree" as well as affordable. Think surf-inspired accommodations, beers and burgers, and comfy hammocks by the sea. A whole generation of travelers want affordable, chic beachside places--hoteliers should keep them coming.

In the meantime, got a relaxed seaside favorite that has the surfer (or surfer wannabe) vibe? Let us know.

Further reading:
* Stiletto Watch: Montauk
* A New Reason to Hit the Jersey Shore This Summer
* Word of Mouth: The buzz worldwide

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