by Beata L. Santora

'Tis the season for giving. 'Tis also the time when celebs ramp up their charitable works to impress Santa. From mugs for meals, to speaking against domestic violence, to bringing music to children, everyone has a cause. But it's no secret that not all celebs are created equal; some simply arrive for the photo op or sign a mug for auction, while others get really and truly involved. Singer Alicia Keys falls into the latter category. During her Tuesday night concert in New York, Keys announced a massive campaign to raise money for Keep a Child Alive, an organization that works to support children in Africa affected by the AIDS crisis. But that's not all. Anyone who texts a $5 donation to the cause is eligible to join Keys on a five-day trip to Africa.

Keys traveled to the continent in 2002 and was so inspired that she now wants to bring five guests to share her experience. So for $5, you'll gain points with Santa and have a chance to go on an incredible trip with a superstar. It's win win. Of course you could also donate to Ben Stiller's Stillerstrong campaign which does double duty in raising money for children in Haiti and mocking Lance Armstrong. Again, win win.