Spirit Airlines C.E.O.'s Screw-Up . . . And What We Can Learn From It
by Wendy Perrin
Am I the only travel blogger who, far from being shocked and outraged by Spirit Airlines C.E.O. Ben Baldanza's rudeness toward a delayed passenger, finds it so utterly unsurprising as to be a big yawn?
Apparently. But given that Gadling, Jaunted, The Consumerist, Upgrade: Travel Better, Christopher Elliott, Rick Seaney, Today In the Sky, et al. have reacted as if the airline's disdainful approach to customers is news, I guess I should throw in my two cents.
First, the background: When a couple who flew Spirit Airlines last week wanted compensation because their Orlando-Atlanta flight was delayed by nearly 3 hours, they emailed their complaint to Baldanza, CCing it to several other Spirit employees. (You can read the complaint in its entirety at AlexRudloff.com.) When Baldanza emailed a staffer in response, he apparently hit the "Reply To All" button by mistake. Now his unfortunate response is splattered all over the blogosphere. His reply, presumably meant only for employee eyes:
"We owe [the passenger] nothing as far as I'm concerned. Let him tell the world how bad we are. He's never flown us before anyway and will be back when we save him a penny."
So a U.S. airline is arrogant and antagonistic toward customers. So it doesn't care what the general public thinks. So this is news? It's no secret that the great majority of fliers choose an airline based not on service or brand loyalty but on the lowest fare. Pretty much every other U.S.-airline C.E.O. thinks the same way Baldanza does and has for years. Baldanza just happens to be . . .
the one who got caught emailing it.
The only thing that surprises me about this incident is that Spirit Airlines had, actually, already responded unusually generously to the complaint. It had already offered the complainants compensation of $200 in travel vouchers -- which, in the airline world, is munificent for a three-hour delay. Most U.S. airlines would not make such an offer. Domestic carriers are not legally obligated to do anything for a delayed passenger besides get him to his destination eventually, whether 3 hours late or 30 hours late.
As for the complaint itself . . . . All I can say is you've got to be living under a rock to think that a 4:40 p.m. Orlando-Atlanta flight, due to arrive at 6:13 p.m., will leave you enough time to get to an evening concert in Atlanta! The passengers say they padded their schedule with an extra 90 minutes to cover any potential delay. Please! Even if Atlanta weren't one of the nation's busiest and most-delayed airports, and even if this weren't a summer of horrific delays, that's way too tight a schedule.
"It is time for Baldanza to contact this customer and make things right," writes Jaunted's
Mark Johnson. Compensating the customer would, however, only open up a
Pandora's Box for the airline, setting a dangerous precedent of having
to compensate every other passenger who encounters a three-hour
delay -- NOT a smart move in today's delay-prone skies. Nah, Mark, I'd
say it's time for Baldanza Spirit Airlines shareholders to contact this customer Baldanza and make things right him publicly retract his disdainful attitude toward passengers. (I doubt that will happen, though. My guess is that the suits at Spirit figure relatively few of their customers are reading blogs and that this incident will disappear faster if they don't respond than if they do. Responding would only fan the flame.)
The moral of the story for ALL travelers? Airlines are not legally obligated to compensate you for a flight that is delayed or cancelled. All they need to do is get you to your destination some day. So, before scheduling a flight to an event that you cannot be late for -- whether a concert, a wedding, or a cruise-ship embarkation -- factor potentially long delays into your schedule. How long? Go to FlightStats.com, plug in your flight, see how long it's delayed on average, and then add several more hours. The more you stand to lose should you miss the event, the more hours you've got to add.













Wendy, if Spirit things this will go away, they should read this morning's Orlando Sentinel. See http://www.orlandosentinel.com/business/custom/tourism/orl-spirit2407aug24,0,4398123.story
Posted by: celliott | August 24, 2007 at 09:19 AM
Ah, the joys of "Reply All."'
Sure, customers will get what they pay for....and a lot of them won't pay for Spirit anymore.
Posted by: Seafarer | August 24, 2007 at 12:52 PM
While Rudloff is noble to say in his blog:
"So, instead of losing $5 on a customer who has every right to be angry, I'll write this blog post and tell all my traveling buddies to add Spirit Airlines to their growing list of airlines to avoid," Rudloff wrote on Aug. 4.",
the reality of the situation is that people will continue to fly airlines that have the service and fares they want. I think very few travelers end up taking the moral high road when it comes to avoiding airlines. There are simply too few convenient flights and fares to blacklist airlines simply for rotten service. There have been many, many airlines throughout history with reputations for bad service, but they continue to operate.
Posted by: travelergwen | August 24, 2007 at 03:48 PM
I just wonder what will happen if anything to the CEO of Spirit Airlines. Treating customers rudely should not be exclusive right for executives only. If an employee at any level in his organization were to have behaved in this manner I'm sure they would have been shown the door. Heres something for the CEO to consider. I will never ever fly Spirit Airlines ever and everyone I meet and or see, if the subject comes up I will mention this incident. I don't just consider price as a governing factor for choosing an airline. Low cost airlines that only compete on price make wonder how well the maintain their aircraft. Need I mention Alaska Airlines the once proud airline of the northwest that got so stingy with thier maintenance they forgot the lubricate the Jack Screw in the tail section, the result the plane crashed because the pilot could not adjust the aircrafts pitch control when the elevators got stuck in a down position. Perhaps the CEO should consider value added services some of which are free. Like a positive and helpfull attitude and realizing that without customers he would'nt have a job and risks his whole companies future on his angry and misguided response.
Good luck with your new outspoken policy "we owe the customer nothing"
Common courtesy is something we can all share and best of all its free.
Posted by: hdedrickson | August 24, 2007 at 08:06 PM
Thank God that the executives at Spirit has been exposed. Unfortunately the executives at the other major airlines have not been exposed for their total lack of interest in customer service and accurate communication with the passengers. All the executives of the major airlines have hidden behind transparent excuses and done a poor job of public relations and trying to pick up the torch to be a leader in the industry.
This summer I have flown on no less then eight flights and have seen a total lack of service on each flight. The only airline that I could honestly recommend to someone else would be JetBlue (possibly Southwest). The other airlines should really be ashamed of themselves for the lack of service, surly employees and total lack of communication.
LIST OF SHAME:
American Airlnines was this summer's biggest offender! Each flight that I was on was late (minimum of two hours) and the planes were dirty. I had to go through their Dallas hub which was like waiting for a plane in a parking garage. The gate crew was not informing the passengers of the delay and just kind of shrugged their shoulders when asked why we were delayed when the board said that we would be departing on time. The delay was based on the fact that the ground crew could not service the plane since they didin't have enough personnel to handle the flights. But the gate crew gave some very lame and transparent excuse saying that it was weather related when they had not had a weather issue all day. The gate crew could have been honest with us. Besides American relys too much on outdated smaller aircraft (MD-80's), when packed like sardines are very uncomfortable.
Next on the list of shame is Delta, Dirty planes and unprofessional ground personnel just added to my ire when our flight was delayed. Their ability to handle baggage just ruined evrything when the flight ended since we had to wait for an hour and fifteen minutes.
United and USAirways were just as guilty as Delta for their poor performance. I will say this that their gate personnel were some what better and at least honest about the delays that I experienced.
The problem is that no airline, other then JetBlue and possibly, Southwest, really did much to diiferentiate themselves from the others. They (major domestic airlines) all work on trying to maintain the barest of minimum services during this summer and should be ashamed of themselves. Airline executives really need to be more accountable for the actions of each carrier's poor performance and should not be given any form of bonus for the drop in the quality of service. Their total lack of concern for their quality of service at the expense of the almight dollar has become systemic throughtout the airline industry. Therefore there really needs to be a PASSENGER BILL of RIGHTS.
Airline executives need to stop blaming other issues, like lack of pilots and an overloaded/outdated air traffic system. Don't become part of the problem, be the solution! Also the executives at these airlines of shame need to get out of their offices and get into the terminal and see the frustration of the passengers and also fly on flights in coach to truly understand that organic growth of these airlines will not happen if they continue to provide less then adequate service.
Posted by: Tookie | August 24, 2007 at 08:23 PM
I can personally attest to Spirit's deplorable customer service. My husband and I have been unable to get through to anyone in that company regarding free flight vouchers that we were due to receive on 8/15 (according to the written promotion for Spirit's Mastercard, the vouchers were supposed to be emailed by Spirit). We've spent countless hours on the phone with the Spirit and the issuing bank and have yet to receive an answer as to why the vouchers have not been issued. We've sent emails and faxes and still nothing. I see no alternative but to file suit at this point.
Posted by: kglaum | August 24, 2007 at 09:04 PM
from someone who has sent many over-reactive emails triggered by consumer or employee complaints, i understand his sentiments. we all have our moments in which we put something stupid in print as part of a emotional release. having said, check the @#$%-ing email list before hitting send. i'm sure it's frustrating getting over-the-top customer complaints for something out of the control of the company, but capably handling those situation is what separates a strong leader from this clown.
Posted by: billybaroo | August 24, 2007 at 10:57 PM
travelergwen - you're right. unfortunately the world doesn't consist of unlimited options for most purchase decisions. and let's be honest, spirit is no worse than any other airline. and in most cases they are cheaper. spirit will survive, as will we. i took a flight on US Air this week - we were delayed because they couldn't find the pilot. they actually tried paging him from the gate! sometimes you just need to laugh and enjoy the insanity
Posted by: billybaroo | August 24, 2007 at 11:06 PM
Unfortunately these pax thought they were going to be taken care of since they lucked upon the CEO's email address. What they got was the cold hard reality of a business that has become commoditized - without the usual fluff in a prepared, carefully worded statment by a customer service department.
Bottom line - given the circumstances, what they were asking for was unreasonable. Secondly, Baldanza was right - they will come back next time the price is right.
Posted by: aklug | August 25, 2007 at 01:37 PM
I really don't think the CEO said anything out of line, it was stupid luck to Reply All, but they really don't owe the passengers anything. The $200 alone is extremely generous.
You had a post the other day about Holiday Travel that mysteriously disappeared, or was I hallucinating?!
Posted by: Meggiesl | August 27, 2007 at 10:06 AM
Mr. Baldanza is wrong about me - I'll never travel with Spirit again. My first time was my last and a $700 lesson. And I've been on hold with Customer Relations for 2 hours 31 minutes now...
Posted by: phrogfrau | August 27, 2007 at 11:37 AM
Perrin: You're right that the airline owes the couple nothing. And that they were foolish to book so tightly. However, the reason the public isn't yawning is this scenario is the equivalent of an oil derrick hitting a gusher.
Flying Spirit is a deeply dispiriting experience (no pun intended). The service ranges from dismissive to rude. Should anything go wrong, it's impossible to reach customer service. En route from Lax-DTW, Spirit lost one of our bags for a week and had no idea how, where or why. (At one point the agent said, "We think it might be in Guatelajara." Guatemala? Guadalajara? The world may never know.) They charge for everything, from baggage to soda. The "redesigned" planes must have the narrowest, tightest seats allowed by law. And that's only our story.
The last time I flew, I asked myself: "God, am I really this cheap? Aren't I worth more than this?" Turns out, the answer is no and yes.
Posted by: ddbraves | August 29, 2007 at 03:25 PM