British Airways = Bloody Awful
Opening day at Heathrow's Terminal 5: Wake me up when it's over.
Photo: The Associated Press
An airline's worst PR nightmare is a crash, of course, but running a close second must be opening an enormous new terminal at your home airport, shifting 100 percent of your line's operation to it, and finding that it doesn't work worth a damn.
At just before 5 a.m. on Thursday, March 27, British Airways began operations at London Heathrow Airport's fancy new Terminal 5, an $8.6 billion, high-tech passenger palace that is Britain's largest enclosed space. It wasn't long before the computerized baggage-handling system failed and flights were taking off without their passengers' luggage. Some incoming passengers waited two hours for their bags, and by five in the afternoon, traffic was so badly snarled that BA was refusing to check in any more luggage, and ultimately some 70 flights were canceled.
And that's not all.
Moving walkways failed, electronic message boards went blank and 17 of the terminal's 18 elevators died. Many passengers spent the night in the building after being handed form letters explaining that BA would be unable to provide hotel space but would be "happy to consider reimbursement of some of your out-of-pocket expenses."
Problems were exacerbated by the fact that terminal staff were unable to park, and some arrived for work as much as two hours late after finally making it through security. Confusing access-road signs also delayed departing passengers--fortunately, virtually all flights were leaving two hours late--and many complained of inept signage inside the terminal as well.
"Heathrow's showcase Terminal 5 . . . a national disgrace," said the London Daily Mail by day's end.
Blame seemed to be shared by British Airways and BAA, which owns the terminal (and is itself Spanish-owned). Many were irked that even though nothing else worked, the hundreds of fancy shops and restaurants in the terminal were doing a booming business. "The T5 shops are doing such a roaring trade," one angry blogger posted, "that the deafening sound of cash registers can be heard all the way to the City of London." BAA has always been adroit at turning its terminals into shopping malls, and some even say that airline delays and cancellations delight them, since grounded passengers are forced to shop.
BA began day 2, Friday the 28th, by canceling 20 percent of its Terminal 5 flights and warned that problems could persist into the weekend.
Saturday afternoon (the 29th) update: there are said to be somewhere between 15,000 and 20,000 pieces of luggage stored/abandoned/stockpiled/being vandalized in T5 as of now. Huge numbers of BA flights continue to be canceled, and all press and TV cameras have been banned from T5.















This is incredible. I recently debated whether I should book a flight with a connection through Heathrow, but thought it wouldn't be as bad as past experiences due to the new terminal. Hopefully, BA will work out the kinks by the time I take my trip in late May.
Posted by: mcasey | March 28, 2008 at 04:05 PM
Note that not all British Airways (BA) flights at London Heathrow are to/from T5. BA codeshares on Iberian and Qantas are from their codeshare partner's terminal (T3 and T4 respectively). BA also has some flights of their own in T3 and T4.
It is the flights that used to be in T1 that have shifted across to T5.
Posted by: TheGlobalTraveller | March 30, 2008 at 07:29 PM
Bloody awful is right. It's amazing that a flag carrier of BA's status continues to make such awful PR mistakes. It's one thing having technical problems, but releasing statement to the press praising the terminal, as they did on the Thursday evening, while the baggage system is in meltdown is plain stupid. The "happy to consider reimbursement" is classic BA. We've been running the questioncould monkeys do a better job running BA?. The answer seems to be yes.
Rory,
Posted by: rorybo | March 31, 2008 at 12:48 PM
Sorry missed the link for monkeys running BA, it's over at www.lostweekend.tv
Posted by: rorybo | March 31, 2008 at 12:51 PM