Beach + Island

Seaside Classics for a New Generation

by Colleen Clark

Postcard Inn, St. Pete Beach, Florida

Old-school cool: Instead of going the way of bottle-service Miami or neighboring St. Petersburg, which spiffed things up by opening a $36 million Dalí museum in January 2011, St. Pete Beach has stayed true to its family-friendly flip-flops and cutoffs vibe. The flashy neon signs of 1950s and '60s motels still light it up at night, and it's also one of the few Florida spots along the Gulf of Mexico known for its surf breaks.

Retro revival: The Postcard Inn, a 1957 motor lodge, got the full boutique treatment in 2009 and now channels vintage Florida cool in all its kitschy grandeur. Drawing inspiration from surfer crash pads, vintage lamps top '60s-inspired desks, there are wave murals and surf collages, and surfboards lean casually against the walls in the 196 rooms. There's a decidedly innocent, yesteryear vibe to the amenities—tire swings, shuffleboard, Ping-Pong—and even locals love the beach bar and movie nights on the sundeck.

Postcard Inn
6300 Gulf Boulevard
St. Pete Beach, Florida
Tel: 800 237 8918
Rooms from $129

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Information may have changed since date of publication. Please confirm details with individual establishments before planning your trip.

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