Design + Architecture

Fashion Hotels

by Mark Ellwood


Lycra-loving '80s icon Azzedine Alaïa is enjoying a resurgence these days. The designer is also renowned for his hospitality—he's famous for throwing family-style dinners in the fitting room for models and stylists, and, back in the day, for letting a young model named Naomi Campbell crash on his floor. The next logical step? A boutique hotel. Alaïa opened 3 Rooms-5 rue du Moussy in Paris's trendy Marais district. It's comprised of three large full-floor apartment-style suites, each with a private entrance and furniture and fittings handpicked by the designer: Marc Newson and Jean Nouvel furniture, and shocks of bright yellow and green. (If the concept sounds familiar, it's because it's modeled after Milan's 3 Rooms-10 Corso Como, which teamed up on this project.) Since the 18th-century building is right next to Alaïa's flagship store, guests can peer out back windows for a bird's-eye view of the bustling atelier.

3 rooms-5 Rue du Moussy
Tel: 33 1 44 78 92 00
Doubles from $580

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Information may have changed since date of publication. Please confirm details with individual establishments before planning your trip.



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