Design + Architecture

The World's Coolest Stores

by Gigi Guerra


Location: São Paulo

The big selling point: A high-class mall for Brazil's mega-rich, with a helipad on the roof.

What's in store: This jewel in Latin America's retail crown, which has been clothing the city's elite since 1958, has garnered even more attention for its recent move to swankier digs. Its new outpost is a custom-built, $50-million Italianate villa designed by architects Ricardo De Marco and Chinho de Luca. Customer service is legendary: Spiffily attired porters greet you at the door, each customer is assigned a "Dasluzete," or shopgirl, maids in starched white uniforms serve bottomless flutes of Veuve Clicquot or espresso shots, and golf carts transport you across the decadent marble floor to the various in-store boutiques (there are 40 of them, including Louis Vuitton, Prada, and Chanel). Perhaps Daslu's most notable feature is that a good portion of the store is off-limits to men—the bulk of the space is given over to women's clothing, and since there are no dressing rooms, shoppers disrobe next to the racks. A hi-tech department is filled with everything from Bang & Olufsen audio systems to Jaguar convertibles (just in case you leave the helicopter at home). On your way to that section, take a look down and you'll see rows of vintage toy cars through the clear Perspex flooring; seems that despite the high glamour, Daslu has its quirky side too.

Rub shopping shoulders with: Fashion-world bigwigs, including designers (Valentino, Stefano Gabbana), photographers (Mario Testino), and models (Gisele Bündchen), plus South American socialites, and loaded, label-hungry Paulistas.

Treat yourself: A psychedelic print bikini by Brazilian native Rosa Cha, $50. A Jura espresso machine starts at $1,500.

131 Avenida Chedid Jafet
Tel: 55 11 3841 4000

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Information may have changed since date of publication. Please confirm details with individual establishments before planning your trip.



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