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The big selling point: A majestic former theater (complete with sweeping staircase) given the minimalist treatment.
What's in store: The full range of Normann's designer homeware products—an hourglass-shaped coin bank by Karim Rashid; an inventive bedside water carafe contributed by Marcel Wanders—is the obvious draw to its Copenhagen flagship, but this restrained temple is as cool as any of the merchandise it holds. Over the years, this beautiful former theater has also functioned as a water distillery, a recording studio, a concert hall, and a cinema (the glassed-off projection booth now serves as offices), and the bones of the building have been rigorously preserved, though updated with modern flourishes. The dramatic arches and grandiose columns remain untouched but, like the rest of the space, have been painted alabaster white to convey a refreshing Nordic simplicity. The stage has been reinvented as a platform for clothing and accessories by Denmark's most promising new talents. The unassuming entrance adds to the impact: Shoppers are funneled down a simple merchandise-lined corridor, then suddenly the hallway opens into a soaring, awe-inspiring space.
Rub shopping shoulders with: Rising industrial designers on the international furniture fair circuit; couples looking to decorate Danish Riviera beach houses; style-centric Swedes in town for a day of shopping.
Treat yourself: Argentine designer Gabriel Nigro's Woofy, a cute dog sculpture that hides spools of cable in its belly, $200. A Tufty-time modular sofa by B&B Italia, $10,000.
Tel: 45 35 55 44 59