Design + Architecture

Future of Air Travel

by Terry Ward

In-Flight Entertainment

What's happening: Interactive entertainment makes time fly.

The facts: JetBlue and Virgin Atlantic were the groundbreakers in upping the in-flight entertainment ante. Across most airlines, seat-back entertainment systems with satellite TV and movies, Wi-Fi, and gaming are becoming the new norm. When it comes to shopping, forget thumbing through dog-eared duty-free catalogs: With Pokeware, software powered by GuestLogix currently in the pilot phase on several North American airlines, passengers who admire an actress' purse in a movie can touch it on the seat-back screen and purchase the coveted item instantly. Talk about product placement. Also on the horizon is the concept-phase Not for Wimps gaming station (pictured), a cocoonlike seat with a suspended monitor that immerses players in video games. Imagine jetting off in a flight simulation while you're actually in flight… Now that's high-flying entertainment.

Next: Airports go green >

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Information may have changed since date of publication. Please confirm details with individual establishments before planning your trip.

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