Hotel

Fashion Hotels

by Mark Ellwood

FOR RUGGED INDIVIDUALS

Former Levi Strauss CEO Tom Tusher brought about the company's 501-fueled renaissance in the 1980s, and once he retired he decided to open a luxury lodge and live out the denim-clad, western-saddle American dream. But in New Zealand—on the South Island, to be precise. Tusher and his wife had owned the 59 lakeside acres outside Queenstown since the '70s, and in 1999, they threw open the doors to a newly built Blanket Bay lodge, catering to the town's high-end visitors (Queenstown is the Kiwi version of Aspen, a swanky ski spot with a Louis Vuitton branch on the main drag). The rooms are classic lodge-style with exposed beams, huge beds, and private terraces overlooking the lake and the mountains beyond. There's wine-tasting, fishing, hiking, heli-skiing, and, yes, horseback riding on offer. But, thankfully, no denim bedspreads.

Blanket Bay
Tel: 64 3 442 9442
Doubles from $950

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Information may have changed since date of publication. Please confirm details with individual establishments before planning your trip.

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