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"DON'T YOU KNOW WHO I AM?"
Where: Millennium Hotels
The draw: VIP museum access along with your suite
The scene: High-powered contemporary collectors hobnobbing with the artists whose rent they help pay
Picture this: We all secretly wish to be that special somebody who saunters past the long line and is ushered right in to the exclusive opening. Get your wish to be an art "somebody" by taking part in the Millennium group's "On View" program, launched last year. It's a simple, brilliant idea: Many of the hotels are twinned with major museums in the same city—Boston's Museum of Fine Arts with the Bostonian, say, or Museum of Modern Art, pictured, with New York's Millennium Broadway. (There are seven cities and 11 museums in all.) Guests get exclusive (and free) VIP-style access—and yes, that includes hopping to the front of the two-hour-plus line during major retrospectives. In return, the institution's curators and artists are lodged at the local Millennium, which keeps the hotel from suffering from an overdose of stuffy suited businessmen in the bar. Ah, we're long past the days when artistes can claim that art and commerce don't mix.
Millennium Hotels
Tel: 866 866 8086
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