Ultimate Spa Treatment

Where: Virgin Touch Spa, The Lodge, Verbier, Switzerland

What'll Snow You: Sweet relief provided by Sir Richard Branson's own massage therapist

Cool Conditions: Know that blissful feeling that comes from taking off your ski boots? Now multiply it by, oh, a billionaire. At Virgin Group chief Branson's brand-new nine-bedroom chalet in Verbier, up to 18 adults and six kids can score not only their own indoor pool, ice rink, and full staff but also exclusive access to the Lodge's Virgin Touch Spa. For the Boot Heaven treatment, Hannah Lightbown, a London-trained beauty and massage therapist specializing in stone work, soothes cramped calves and fatigued feet with 30 minutes of warm-basalt-stone massage. She also stretches those cranky muscles that are most used when skiing—the ones that you never even knew you had till they began aching after a long day on the hill. (Tomorrow, you'll be thanking both Lightbown and Branson for helping to restore your mountain mojo.) Fifteen percent of the proceeds from this particular service go toward medical workers in sub-Saharan Africa, further enhancing that après-ski euphoria.

The Cold Cash: Boot Heaven treatment, $64; from $70,400 per week, including meals and drinks; accommodates up to 18 adults and six children

The Lodge
Tel: 44 208 600 0430