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Aux Merveilles du Tapis, Fez

22 Sebaâ Louyet (Seven Turns) Fez el Bali
Tel: 55 638735's insider take:

Open daily, 8 a.m. to 7 p.m.

Proprietor Hamid Hakim isn't just another carpet peddler. In this 14th-century palace, complete with gorgeous carved cedar ceilings, this salesman/orator jokes with customers and offers a witty lecture on Moroccan rugs, architecture, and life in Fez. His assistants serve mint tea and deftly roll and unroll rugs throughout his presentation, without putting undue pressure on visitors to make purchases. The shop does take credit cards, though, and offers reliable overseas shipping.

Information may have changed since the date of publication. Please confirm details with individual establishments before planning your trip.