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WMC 2011

WMC 2011

Trip Plan Tags: 
wmc music dance conference
Greater Miami,
North America,
United States

Planning ahead for trip to Winter Music Conference in March, 2011. I've wanted to go for several years and I'm just going to do it.



White Room, Florida

1306 N. Miami Avenue
Miami, Florida 33136
Tel: 305 995 5060

Beyond its bamboo-fenced entry, White Room opens into a motor lodge–esque courtyard with cabanas clad in white curtains and lounge furniture. Unfortunately, they open to a skyward view of caged AC units, telephone wires, and billboards. But the crowd of Latin American club scene devotees and fashion mavens don't seem to mind. Alterna-types sporting skinny jeans and designer sneakers gravitate to the back dance room, where electronic remixes and Euro pop bounce off convex mirrored walls and a stage beckons would-be pole dancers. A smaller cavelike lounge swathed in red light located off the courtyard lures a slightly older crowd with drum-and-bass beats that reverberate off the walls. Revelers circulate between the two dance rooms, catching their breath in the cabanas or ordering a cocktail at the alfresco bar before drifting reverie-like between the worlds of lounge and dance party. Saturday's PopLife parties (largely considered the party that shaped Miami's underground scene) have garnered a cult following. The Design District club also hosts several prime parties during Art Basel.

Open nightly from 10 pm.


SET, Florida

320 Lincoln Road, South Beach
Miami Beach, Florida 33139
Tel: 305 531 2800

Sister to megaclub Mansion, SET is located on a grimy, bus-choked block of Lincoln Road, but inside, it's fun and glitzy with refreshingly loud music—reviving a party-like-it's-1992 scene, when South Beach was first emerging. (The bank-breaking bottle service is the only difference.) The main floor, with its four enormous handmade Swarovski chandeliers, is usually pumping with house; upstairs at the front is another bar in a smaller room that plays to a hip-hop crowd. Of course, the best place to be is with owners Roman Jones, Francis Milon, and brother Eric Milon, a former GQ cover model, in the VIP room: The 20-person hideaway behind a two-way mirror above the bar is like a clubby lodge, with overstuffed leather chairs and hunting trophies.

Open Thursdays through Saturdays.


Mansion, Florida

1235 Washington Avenue, South Beach
Miami Beach, Florida 33139
Tel: 305 531 5535

Sure, it opened in February 2004—a generation ago in nightlife years—but this movie theater-turned-nightclub is still packing in upscale clubbers each weekend. In part, it's due to the setting: a 40,000-square-foot superclub with six VIP areas, six bars, and a very large dance floor that allows it to cater to different tastes and crowds simultaneously. (You may have known its previous incarnations as Level, Glam Slam, Club Z, Paragon, and 1235.) The other reason the A-list crowd is still dancing here? Its music policy is as selective as the velvet rope, which lures producers like Pharrell Williams and Scott Storch to decompress here after a long day in local studios; they often bring with them the artists, such as Paris Hilton, for whom they've been knob-twiddling.

Open Wednesday through Saturday 11 p.m. to 5 a.m.

Information may have changed since the date of publication. Please confirm details with individual establishments before planning your trip.