The Hoxton, London
Tel: 44 20 7550 1000
Concierge.com's insider take:
For those who thrive on Hoxton's galleries, garment wholesalers, hip clubs, and swank bar-restos (and can handle blighted, traffic-heavy Great Eastern Street), this is a second home. Wood fires blaze at either end of the glass-fronted, bare-brick-walled, polished-concrete-floored lobby. A flock of papier mâché bird lights hovers overhead. A ruckus spills from Hoxton Grille, the groovy brasserie. Under the glass check-in desk is a small snack shop. This lodge is, in short, for the young. Compact though they are, the 205 rooms are a nice surprise, with Frette sheets and duck-down duvets, flat-screen TVs, AC, and Wi-Fi. Fridges are stocked with free milk and mineral water, and the coffeemakers are for use with the banana, OJ, and yogurt delivered in a brown bag every morning. Bathrooms have showers, Pears soap, and lots of white towels. A sign says: “Hotels ask you to reuse your towels to save the environment (their money more like). So why don't they give you enough room to hang them up (we do). P.S. It's good to save the planet”: Urban Lodge in a nutshell. It's all the brainchild of a Pret à Manger sandwich shop cofounder, Sinclair Beecham, and he plans more. The further ahead you book—via the website—the lower the room rate goes.
From the editors of Condé Nast Traveler:
To say there are few places in London where you can tuck yourself between Frette linens under a duck-down duvet for less than $200 is putting it mildly. Add free Wi-Fi, ten-cents-a-minute calls to the United States, and a free breakfast bag and you'll understand the popularity of this 205-room hotel in gritty, trendy Hoxton. Guest quarters are good-looking too, with striped carpeting, a kidney-shaped suede couch, and recessed lighting. In-room touches include a pop-up neighborhood map and milk for making cuppas with a kettle. Downstairs, there's a shop that sells wine and snacks, and the Hoxton Grille serves up tasty comfort food.2007 Hot List
When to go: Avoid the high tourist months of June and July.
Which room to book: A fourth- or fifth-floor room, such as No. 415, that overlooks quiet Willow Street.