Concierge.com's insider take:

Hotelier-designer team Tim and Kit Kemp opened this hotel in 2004. Of their flawless six-pack of welcoming, contemporary hotels, the Soho may be even more glamorous than their best-known Covent Garden Hotel. This is partly because the location attracts Soho's floating population of ad and film industry types (and the occasional Hollywood star), but mostly because Kit Kemp's styling just keeps getting better. The 91 rooms have taupe and bisque stripes, velvet loveseats, white matelassé bedcovers, custom faux–flea market dressers, Kemp's signature vintage-styled radios, and gorgeous bathrooms of brindled granite and oak. Downstairs are more Kempian trademarks: the pair of parlors for entertaining guests—and selves—complete with log fires, a cornucopian honor bar with snacks, and more Deco-inspiration than the grooviest shelter mag. There's the bar-restaurant, Refuel, with its fun mural of a parking garage (this building's implausible former occupant), a great little gym, and two beauty-service rooms, two private movie theaters, and—on first entering the sunny brick-colored lobby with its river-stone–covered pillars—a ten-foot high welcome cat, which happens to be a bronze by Botero. Top style and people-watching in every cranny.