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Aubin & Wills, London

64–66 Redchurch Street
England E2 7DP
Tel: 44 20 3487 0066
Tube: Shoreditch High Street's insider take:

Quintessential British brand Aubin & Wills was founded in 2008 but already has carved itself a here-to-stay niche for clean-lined APC-meets–Steven Alan basics. The brand's red fox logo and smart packaging is backed up by products that exude quality. Come here for classics like slim-cut peacoats, striped bateau-neck tops, and shawl-collar cardigans as well as a few choice homewares like Johnstons of Elgin plaid blankets. The Shoreditch store opened in a three-floor brick warehouse space in May 2010 and incorporates a Stuart Semple art gallery upstairs and a 45-seat cinema downstairs, all vintage sofas and velvet cushions. This is a concept store with substance.—Colleen Clark

Open Mondays through Saturdays 10 am to 7 pm, Sundays 11 am to 5 pm.

Information may have changed since the date of publication. Please confirm details with individual establishments before planning your trip.