Concierge.com's insider take:

A small fortune was spent trying to give Beverly Hills' newest luxury hotel a stately, Old Hollywood luster—but the terra-cotta roof and Mediterranean facade give it more of a McMansion-y feel than a glamorous Spanish Colonial look. The interiors, however, with their rich fruitwood floors and copper ceilings, are at once intimate and elegant. The 201 guest rooms are spacious and understated, and while the traditional dark woods and gold-and-white palette are meant to evoke bygone days, the proprietors haven't forgotten about high-tech musts like LCD screens in the marble bathrooms. Here, at Beverly Hills' first new luxury playground in nearly two decades, it's the little things that count: VIPs get their initials monogrammed into their pillowcases; cabana boys come around to clean your sunglasses at the pool; and there's a chauffeured Maybach at your disposal for dashing over to Neiman's. There's also a trio of top-notch dining options including the informal Parq, as well as the higher-end, tasting-menu dining room Muse. All food is overseen by John Cuevas, who comes from swanky sister property the Montage in Laguna Beach. And what would a 90210 hotel be without a hopping rooftop pool, cabana scene, and the 20,000-square-foot Spa Montage? This is the hotel for Peninsula and Regent Beverly Wilshire faithfuls looking for a something new, with the added benefit of a sprawling spa. It's all very "Mister" this and "Sir" that, which can feel a tad stuffy, but if it's an old-school kind of place you're after, perfect for traditional afternoon tea, you've come to the right spot.