send to printer

Opening Ceremony, Soho

35 Howard Street
New York City , New York
Tel: 212 219 2688's insider take:

This Soho boutique—whose proudly '80s font hints at the decade most revered within —displays work by a different country's designers each year, plus a smattering of Americans for good measure. Back in 2006, the favored nation was England, with a mini Topshop installed on the second floor (complete with the trendiest offerings, including the store's famous super-skinny jeans). In 2007, the focus switched to Swedish designers. Recently, the store commissioned Chloë Sevigny, the It girl of downtown style, to design a capsule range: Standout items included a floral dress with built-in bustier and a high-waist pencil skirt. Regardless of the country, the mix here is avant-garde and never boring (if occasionally verging on the unwearable). Less daring shoppers should stick to the prettier offerings, like fun cocktail dresses from Vena Cava.

Open Mondays through Saturdays 11 am to 8 pm, Sundays noon to 7 pm.

Information may have changed since the date of publication. Please confirm details with individual establishments before planning your trip.