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Fam Irvoll

52 Toftesgate
Norway 0552
Tel: 47 91 10 51 44's insider take:

Who said Scandinavian design was austere? Young Oslo designer Fam Irvoll's fashions for women and children are neither for the faint of heart nor the faint of wallet. But it's well worth popping into this exuberantly decorated Grünerløkka shop for a journey into the designer's creative, colorful universe. Bright-pink walls painted with bows and lollipops reflect the sugary theme of Irvoll's Little Cupcakes line of kids clothing, with bold polka dots, bows, and flower graphics. And it would take a very bold adult, indeed, to don one of the feminine sweaters bulging with 3-D knit flowers or overflowing with faux pearls off the shoulder. Her sweet accessories include cherry and lollipop baubles that look good enough to lick.—Terry Ward

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