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Moods of Norway, Oslo

18 Akersgata
Norway 0158
Tel: 47 46 62 77 96's insider take:

Three Norwegian men with a penchant for color and kitsch are the designers behind what's probably Norway's most famous fashion brand. And the Moods of Norway flagship store—with its giant fjord murals, changing rooms designed to look like bird's nests (complete with chirping sounds), and signature tractor as a centerpiece—is as much an experience as a store. Bold plaid suits for men and colorful blazers redefine the preppy look with some panache, in keeping with the shop's underlying theme of traditional Norwegian gone wacky. You'll also find odes to the Norwegians' penchant for the outdoors, including billowing down jackets in metallic tones, long underwear with bold tractor prints, and traditional Scandinavian sweaters with unexpected patterns, such as a martini glass. For a small souvenir that will pack well, consider picking up one of the cute ski hats lined with faux fur or socks patterned with, yes, tractors.—Terry Ward

Information may have changed since the date of publication. Please confirm details with individual establishments before planning your trip.