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Degli Effetti, Rome

75, 79, 93 Piazza Capranica
Tel: 39 06 679 0202's insider take:

Degli Effetti is a triumvirate of style with its women's outpost at number 93, men's at 79, and something called "neo millennium" at 75. All three exemplify a certain breed of Roman store—the staff are so cool and the displays so perfect that it's intimidating just to walk in, let alone ask for help. But design label junkies persevere! Among the offerings: for le donne, Miu Miu, Y3, and Pink Watanbe; boys can choose from Prada and Helmut Lang, and the neo millennials among us get to pick out James Perse shirts, Rogan and Habitual jeans, and other trendy/casual items. Just be prepared to drop your entire shopping allowance in one centro storico piazza.

Information may have changed since the date of publication. Please confirm details with individual establishments before planning your trip.