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Brioni, Rome

79 Via Barberini
Italy 00187
Tel: 39 06 484 517's insider take:

Forget Savile Row: Custom-made suits reach their apotheosis in Rome. Brioni has been tailoring the best for dapper types since 1945; this was the preferred tailor for the famous and glamorous who flocked to the Eternal City for the postwar dolce vita. There are off-the-peg garments in this flagship store in Trevi, but for the full lap-of-luxury experience, select your glorious fabric and have measurements taken in your hotel room. The finished product gets sent wherever you want it.

Open Mondays through Saturdays 10 am to 7:30 pm.

Information may have changed since the date of publication. Please confirm details with individual establishments before planning your trip.