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The Fillmore, San Francisco

1805 Geary Street
San Francisco , California
Tel: 415 346 6000's insider take:

Once a 1920s dance hall, the Fillmore is decorated with concert posters dating back to its heyday in the mid-'60s, when legendary rock producer Bill Graham lured some of the biggest names in music here. Santana and the Grateful Dead played the Fillmore before they were widely known. Today, it's still the place to see big-name rock and alt-rock groups, and, strangely, free apples are always provided (a tradition started by Graham). Barring a few balcony seats, admission is standing room only; you can snag a place up front if you arrive early. Don't miss the million-dollar collection of psychedelic concert posters in the upstairs gallery.

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