William Street
Collette Dinnigan
33 William Street
Paddington
Sydney
Australia
Tel: 61 2 9360 6691
Leona Edmiston
88 William Street
Paddington
Sydney
Australia
Tel: 61 2 9331 7033
Tigerlily
34 William Street
Paddington
Sydney
Australia
Tel: 61 2 8354 1832
Belinda
39 William Street
Paddington
Sydney
Australia
Tel: 61 2 9380 8728
Corner Shop
43 William Street
Paddington
Sydney
Australia
Tel: 61 2 9380 9828
Andrew McDonald
58 William Street
Paddington
Sydney
Australia
Tel: 61 2 9358 6793
Ginger & Smart
27 William Street
Paddington
Sydney
Australia
Tel: 61 2 9380 9966
Concierge.com's insider take:
This steep little side street off Oxford Street has for the last decade been the epicenter of avant-garde fashion in Sydney, and its dominance continues with the recent addition of several newcomers. Collette Dinnigan's love of all things French shines through in her bijou of a boutique, with its quaint courtyard and racks of delicate, lacy gowns and lingerie. For more practical pieces, head to Leona Edmiston for jersey dresses that transition seamlessly from day to night. In Sydney, proper beachwear is as essential as a little black dress, so, head to Tigerlily for sexy bikinis, colorful caftans, and cover-ups, all designed by former model Jodhi Meares. Sydney's style set heads to Belinda when they can't get to Paris or New York for their Sigerson Morrison, Vanessa Bruno, and Marc Jacobs fix. The Corner Shop is Belinda's hip little sister, with fashion-forward labels like A.F. Vandevorst hung amid disco balls and retro ephemera. Bespoke shoemaker Andrew McDonald can whip up anything from sexy gold pumps to a 1930s-style men's dress shoe at his workshop-cum-atelier. If your purchases have outgrown your suitcase, head to Ginger & Smart for one of their coveted travel bags.