Concierge.com's insider take:
A block from the Naschmarkt in the recently gentrified Fourth District, this is Vienna's best one-stop street for stylish shopping. Among the seductive one-theme stores: Babette's offers a smartly edited collection of cooking and food books surrounding an open kitchen and one-counter café, so you can smell the chanterelles cooking as you flip through the food porn (17 Schl.; 43-1585-5165; www.babettes.at); Vintage-Nostalgische Mode is a boutique nostalgic for everything from mod to Deco women's clothes (15a Schl.; 43-1586-0773; www.einkaufsstrassen.at); Rauminhalt, features a savvy mix of mid-century classic furniture and Berber rugs (13 Schl.; 43-1409-9892; www.rauminhalt.com); and Gallery Georg Kargl is one of the street's pioneering anchors and a trend-defining contemporary art gallery (5 Schl.; 43-1585-4199, www.georgkargl.com).