A Startup Store in Beta, New York City
Part pop-up shop, part interactive exhibition, this Chelsea newcomer provides a brick-and-mortar home for online-only retailers based in New York City. Like the idea? Don't get too attached to it. This is A Startup Store in Beta, and it will soon evolve.
Every couple of weeks, the shop will remake itself around a new theme (look out for a coffee-oriented surprise in January). For now, BaubleBar and Joor will bling you out with direct designer-sourced jewelry and accessories. Gadget geeks can get their fix from invention incubator Quirky, while Artspace sells affordable pieces from the self-same contemporary artists that you might see at galleries down the street, including Ross Bleckner and Nick Cave. And Birchbox lets you test-drive the products of its prescription beauty service via mini facials. Try to find an app for that.
Photo: Courtesy of A Startup Store in Beta