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A Startup Store in Beta, New York City

By Conde Nast Traveler Thursday, December 22 12:35 PM

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Part pop-up shop, part interactive exhibition, this Chelsea newcomer provides a brick-and-mortar home for online-only retailers based in New York City. Like the idea? Don't get too attached to it. This is A Startup Store in Beta, and it will soon evolve.

Every couple of weeks, the shop will remake itself around a new theme (look out for a coffee-oriented surprise in January). For now, BaubleBar and Joor will bling you out with direct designer-sourced jewelry and accessories. Gadget geeks can get their fix from invention incubator Quirky, while Artspace sells affordable pieces from the self-same contemporary artists that you might see at galleries down the street, including Ross Bleckner and Nick Cave. And Birchbox lets you test-drive the products of its prescription beauty service via mini facials. Try to find an app for that.

Photo: Courtesy of A Startup Store in Beta

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Prices and other information were accurate at press time, but are subject to change. Please confirm details with individual establishments before planning your trip.

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