Here's a cure for the energy crisis: Figure out what fuels Ian Schrager. As if redefining the entire hotel industry weren't enough, now the man responsible for the rise of the boutique is aiming to shift the paradigm yet again.
Schrager's new Public Chicago, a renovation of the 285-room Gold Coast institution the Ambassador East, is a thumb to the nose of the trend he unleashed. The color palette is notable for its lack thereof, the design is clean and minimal, there are no gimmicks. Instead, Schrager puts the focus on essentials, such as sincere service. Jean-Georges in the kitchen of the Pump Room and what's sure to be a rocking lobby library (coffee shop/group work space by day, cocktail lounge by night) are the only nods to excess. Think of it as a Master Cleanse to self-conscious hipness.
Photo: Courtesy of Ian Schrager