This debut hotel collaboration between nightlife maven Sam Nazarian and designer Philippe Starck is meant to be sexy and fantastical, and for the most part it delivers. The atmospheric lobby has outsized white chandeliers, shelves heaped with glossy art books and vintage hardbacks, and alcoves with fireplaces. The 297 Baroqueinspired guest rooms seem a bit incongruous in the daytimeit's best to wait until dark to enjoy the deep soaking tub, the soft bed with faux fur throws, and the massive TV embedded in the glossy black wall. During the day, check out the rooftop bar, where slick producer types and blinged-out couples sip mojitos by the infinity pool. After dark, everyone wanders down to the Bazaar by José Andrés, a slightly convoluted restaurant/bar/patisserie that also has a Moss shop with dramatic glass vitrines housing quirky design pieces. Luckily, there's enough whimsy to make it all work. The service, if a bit inexpert, is friendly; and there's a high-tech gym and three cars at guests' disposal.
When to go: Awards seasonJanuary through Marchis prime time for poolside people-watching.
Which room to book: A high floor to avoid lackluster views of low-rise apartment complexes.