Seasoned restaurateur and design store proprietor Terence Conran's first foray into hotels is an art-filled 17-room converted Victorian brick warehouse complex comprising bars, a café, a restaurant, and a food store in East London's edgy Shoreditch. Each bedroom is inspired by a different design star or movement, from Shaker to Mies van der Rohe. The Bauhaus bedroom feelsperhaps not surprisinglya touch austere, with the requisite black leather Wassily lounge chair, a splashy painted headboard, a black desk, and a red, yellow, and blue cabinet; others, including the British room, with eccentric patchwork furnishings, are warmer. Large warehouse-style windows look onto the area's higgledy-piggledy brick buildings, while minimalist bathrooms have intriguing toilets with heated seats and other bells and whistles. Breakfast is taken in the attractive Albion eatery downstairs, where the menu includes specials like kidneys on toast and porridge with prunes; the glam basement bar and cavernlike dining room of exposed brick, velvet-covered chairs, and mirrors recall Conran's high-rolling early-nineties restaurants (Quaglino's, Mezzo) but with a cozier feel. Another draw is the roof deck, where there's a grill restaurant and bar andan essential in this citya fireplace, plus 360-degree views of London's skyscrapers.
Which room to book: The Modern Dickensian duplex suite, with a black leather Chesterfield sofa and graphic black-and-white-tiled bathroom.