Hot List 2010

Dean Street Townhouse, London 

69–71 Dean Street


England W1D 3SE

Tel: 44 207 434 1775

Run by the team behind Soho House, a group of members' clubs in London and New York popular with media types, this 39-room hotel filling two stucco-fronted Georgian town houses mixes English cottage–style decor with all the mod cons, and offers extraordinarily reasonable room rates for buzzy, central Soho. Room categories range from "Broom Cupboard" to "Bigger," with claw-foot baths in the bedrooms. In the room-enough-to-swing-a-cat "Small" category, expect homey touches including painted wood paneling and patterned wallpaper, a dressing table, and soft, sea grass–like carpeting. Diminutive but sleek bathrooms have powerful walk-in showers and are stocked with everything required for an impromptu night away—toothbrush, hair straightener, and Cowshed spa products—which, considering the hotel charges about the same as a taxi fare from here to the suburbs, is probably the whole point. Public space is limited to a cozy room off reception, but the friendly staff do their best to gain you access into Soho House down the road, with its surfeit of sofas. A tasty British breakfast (kippers, beans on toast, boiled eggs that come in knitted hats) is served at the sceney restaurant next door. It also does room service and afternoon tea, and heaves with television personalities and hot young things by night.
Which room to book: On a budget? Ask for the 160-square-foot Broom Cupboard and spend the money you save in Topshop, a few blocks away on Oxford Circus. Otherwise, you'll still save in a Small.
Information may have changed since date of publication. Please confirm details with individual establishments before planning your trip.

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