What: An Ayurvedic spa haven central to the ethos of The Scarlet, a new Cornish eco-hotel. Standard treatments last four hours and start with a lifestyle consultation followed by a scrub or bath, a meditation session, and a 90-minute massage. The time-poor submerge themselves in the gorgeous (unheated) natural swimming pool and log-fired hot tubs with cliff views.
The look: Glastonbury-style eccentricity: hammock-like pods in the dark "deep-relax" room; chunky beanbags in the "light-relax" atrium. Indoor treatment rooms are tented, safari-style, or decorated with canvas sails.
Who goes: Trendy young London couples on weekend jaunts.
The treatment: The four-hour Soul Hunting Journey includes a four-handed Samvahana massage.
P.S.: Not all guests can be accommodated, so book in advance (massages, $91-$461).