What: On the third floor of the world's tallest building, in the first Armani Hotel, an oasis of understatement that's a refreshing change from Dubai's overstimulated gold leaf universe.
The look: Taupe silks, backlit alabaster, and feng-shui-curved walls in reception lead to a monastic corridor and eight brown-tiled treatment rooms. The domed thermal salon features sequential sauna, laconium, steam, and falling water chambers.
Who goes: Businessmen de-stressing and, on weekends, brand-obsessed Emirati socialites.
The treatment: There's no menuyou book a block of time; an Armani-clad consultant asks whether you want to end your treatment relaxed ("Mu"), pain free ("Liberta"), or balanced ("Fluidita"); and therapists evoke these pleasurable if vaguely coded states employing shiatsu and other techniques.
P.S.: Facials, more massage than medical, use Giorgio Armani's Crema Nera and Skin Minerals products.