What: A destination spa at Soho Beach House, the Florida outpost of tony Brit-based members' club Soho House, with a retro barbershop blow-dry bar, mani-pedi chairs, and a boutique that stocks perfect beach garb.
The look: Reclaimed wood beams, paneled walls, and comfy granny-chic sofas conjure a calming vibe with a masculine edge.
Who goes: A heavy London contingent, New York sunseekers, and keyed-in locals.
The treatment: The Cowshed Wrap, which includes a full-body sea salt exfoliation and moisturization plus a hair mask, is just the thing for winter-weary skin.
P.S.: The cozy atmosphere and full-service approach, from hair to nails, make it a great hen-party spot.