Concierge.com's insider take:
A sister hotel to the iconoclastic Lloyd hotel, the Exchange is located on tatty Damrak, the tourist-thronged artery that runs from the Centraal Station to Dam Square. Its owners aimed to trendify the street by commissioning students from the Amsterdam Fashion Institute to design the hotel's 61 guest rooms. The result? Bedrooms that resemble art installations. They range from the Mattrass Room, which features a bed encased in the bell jar of a big crinoline, to the Marie Antoinette room draped in pistachio and rose fabric pooling on the floor, so you feel like you're sleeping in a macaroon. The adjoining café offers a respite from your night's fashion statement.—Raphael Kadushin
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