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Poble Nou's insider take:

Poble Nou is flat, with wide boulevards and low-rise housing. Gentrification of this former industrial neighborhood has come in the form of Diagonal Mar, a gated residential community, and 22@, a dot-com business precinct, both of which have gobbled up a fair amount of Poble Nou's grittier charm. However, the area has spawned a number of decent clubs and bars (most notably Razzmatazz and a couple of the defunct factory buildings have been revived as art and design studios; the exciting Can Framis is a case in point. This is also home to the city's other Rambla—Rambla del Poble Nou—an infinitely more genial alternative to the rowdy Ramblas in town. Another Poble Nou landmark: French architect Jean Nouvel's gigantic phallic Torre Agbar.—Updated by Suzanne Wales

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