Concierge.com's insider take:
The ultrastylish, ultramod Q! was designed to the nth degree by Berlin-based Graft Architects, a group of three young men who first shot to fame with their designs for Brad Pitt's studio and guesthouse in Los Angeles. For this project, they did away with as many right angles as possible, creating striking, cocoonlike public spaces and guest rooms. The otherwise unremarkable exterior of the hotel has no sign (a common ploy in the world of hip), prompting all who enter to feel like real cognoscenti. The tunnellike entrance and small reception area open into a bold, curvaceous bar and lounge where the red linoleum climbs the walls and ceilings in a single, continuously flowing surface. Saarinen-like womb chairs punctuate the space. In the 77 guest rooms, where the color palette shifts to white and smoky gray, there's an unusual "hybrid space" open-plan design, with the floor curving up into the bed, which curves up into the bathtub, which curves back down into a bath/wet area. A Japanese-inspired spa-sauna in the basement has a relaxation lounge with real sand. At night, the lounge turns into an exclusive, members-only bar, but hotel guests are welcome—provided they like a glam-o-rama scene with a hint of snobbery.
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