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Forget Paris and London: Berlin is the new mecca for those in search of cutting-edge fashion. Drawn by low rents and a pumping avant-garde underground music and art scene, young designers and the old guard (Vivienne Westwood teaches a master class at the Academy of Art and Hedi Slimane of Christian Dior rents an apartment) are flocking to Berlin, giving rise to a remarkable homegrown fashion scene. Gone are the days of Hamburg-based minimalist German designers like Jil Sander. The new Berlin-based fashion crowd is self-confident and experimental—some are calling it a return to the golden age of Berlin in the roaring 1920s. The main shopping drags of Kurfürstendamm and Friedrichstrasse have all the popular international heavy-hitters (Gucci, Escada), but the real Berlin look requires a trip off the beaten path.
More like an art installation that also happens to sell clothes than a conventional retail store, Apartment epitomizes the new haute Berlin fashion happening in...more
Since it opened, the Berlinomat, a mini department store in the heart of up-and-coming Friedrichshain, has become the ultimate one-stop-shop for Berlin design....more
The Corner is Berlin's small, high-end department store. The entrance features a book and magazine section stocking what seems like every Assouline title ever...more
A dandy's paradise, this ultra-hip shop offers the sharpest suits around. The first half of the 20th century is the main source of inspiration for both men's...more
Berlin-based Wolfgang Joop designs clothes that are breathlessly expensive but fun, free from convention, and just the thing to wear to the Berlin International...more
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