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Williamsburg
Brooklyn , New York
11211
Tel: 718 302 3555
Subway: L train to Bedford Avenue
Concierge.com's insider take:
This loftlike boutique that opened in late 2006 has a decided edge against other competitors sprouting up in Williamsburg. Not only did owner Fetije Madzuric cut her teeth at Bergdorf Goodman and Bloomingdale's, she grew up in Brooklyn just several blocks away. Her selection of clothing and accessories are in lockstep with the borough's edgy yet sophisticated sensibility. Ylli is the only store on the East Coast to carry work from Jesse Kamm, an L.A. designer who screen prints every piece herself. The store also promotes homegrown talent including Kate Linstrom, whose silk charmeuse and chiffon tops come with keepsake prints of each piece. Menswear has predictable but solid labels, such as Trovata and Varvatos, with a few lesser-known indies thrown in. If you can, arrange to visit during one of the seasonal trunk shows—the last series focused exclusively on Brooklyn designers. And for the burgeoning stroller crowd, there's a well-edited children's section tucked in back with a play table and coloring crayons.
Open Monday through Saturday 11:30 am to 8:30 pm, Sunday noon to 7 pm.
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